College Selects BarkleyREI to Redesign Web Site
College Communications and Marketing (CCM) is pleased to announce that BarkleyREI of Pittsburg, PA has been chosen to redesign the Saint Anselm College Web site. BarkleyREI was one of three finalists for the project and was chosen by a campus advisory group assisting CCM with the selection process.
BarkleyREI is a full service interactive marketing agency that specializes in building higher education, travel and tourism, and nonprofit Web sites. They have built a reputation for developing comprehensive Web strategies for many university clients, including Carnegie Mellon, Cornell, North Carolina State, Notre Dame, and Vanderbilt, among others.
Thank you to everyone who participated in the on-site vendor presentations, took time to complete the Web redesign survey, or attended Web Redesign listening sessions in November. Your participation and willingness to provide us with valuable input and feedback makes our work all that much easier.
Work on the redesign project will begin in late January when BarkleyREI visits campus for three days to meet with constituent groups across the college. We’ll post an updated project schedule as soon as it becomes available.
Share Your Thoughts at an Upcoming Web Redesign Listening Session
As College Communications and Marketing (CCM) continues to plan for the redesign of the Saint Anselm College Web site, we have scheduled several upcoming listening sessions in an effort to gather further input on the college’s current Web presence and campus needs.
Listening sessions will feature 60-75 minutes of discussion moderated by CCM staff. We’ll be available to go beyond 75 minutes if extra time is required.
Dates and Times (all sessions held in North Lounge, Cushing Center)
- Wed., November 12 - 1:30 p.m. - 2:30 p.m. (faculty and staff only)
- Wed., November 19 - 10:30 a.m. - 11:30 a.m. (faculty and staff only)
- Wed., November 19 - 7 p.m. - 8 p.m. (student-only evening session)
- Thurs., November 20 - 10 a.m. - 11 a.m. (faculty, staff, and students)
- Fri., November 21 - 2:30 p.m. - 3:30 p.m. (faculty-only session)
Please make plans now to attend an upcoming listen session and tell CCM what’s on you mind. If you have questions, please feel free to use the comments feature of this blog or contact Doug Minor, managing editor/director of Web publishing, at 656-6184.
Complete the Web Redesign Survey by Oct. 24
We want your feedback!
All members of the campus community are invited to complete the Web redesign survey, which was circulated today by campus-wide e-mail to all faculty, staff, and students. The survey deadline is Friday, October 24.
As we plan for the redesign, we want to hear from you. We are interested in understanding how you use the current Web site and any likes or dislikes you have regarding the college’s current Web presence. We’re also interested in gaining insight into your overall usage of non-college Web sites.
Please be as specific and detailed as possible in your responses and include information on what you feel the college is doing well, not doing well, and anything you think is missing from the current Web site, including design elements, content, features, and functionality.
There will be additional opportunities to provide input on the college’s current Web presence through upcoming campus listening sessions and during the discovery process once the redesign project is fully underway.
You’re also welcome to leave comments through this blog.
And Then There Were Three Finalists
Last week, three Web firms were selected by the Vendor Proposal Review Advisory Group to come to campus on October 10 and 17 and on November 10 to present their Web redesign proposals in person. The presentations will be made to the advisory group as well as members of the college’s Administrative Leadership Group (directors from across the college).
We can’t express enough our gratitude to the advisory group for all their hard work in reviewing the seven vendor proposals submitted in response to the Web redesign RFP. Advisory group members had to be very familiar with the 21 page RFP and had to read through and score vendor proposals ranging in length from 50-60 plus pages. No small task to say the least given the technical nature of the RFP and submitted proposals.
The college was very fortunate to have such a competitive pool of redesign proposals to review. Putting together a proposal in response to an RFP is no small task for any company since it usually involves multiple staff and many hours of work to produce. So we are very appreciative of all the time and effort extended by each Web firm!
So not to delay any further, here are the three finalists who will be on campus in October and November for on-site presentations.
BigBad (Boston, Mass.)
mStoner (Chicago & Woodstock, Vt.)
BarkleyREI (Pittsburg, PA)
The on-site presentations will be open by invitation only. With that said, once a finalist is chosen for the redesign project, there will be plenty of opportunity for the campus to offer feedback and input. During the redesign’s discovery phase, the vendor chosen for the project will be on campus for several days meeting with faculty and staff from across the college.
We also invite you to use this blog’s commenting capability to leave your thoughts and feedback on items of particular interest to you relating to the redesign.
Web Redesign RFP Out the Door
Earlier today the Web Redesign Request for Proposal (RFP) was mailed to 12 vendors who have expressed an interest in submitting a project proposal. The deadline for responses is August 4. All of the vendors have worked on higher education Web sites and several have experience in multiple industries (tourism, health care, financial, among others).
An advisory group will assist College Communications and Marketing in reviewing the submitted vendor proposals and narrow the selection to three finalists. The finalists will then be invited to campus for onsite proposal presentations.
The following faculty, staff, and student will review the proposals.
- Adam Albina, CIO, Office of Information Technology
- Anne Botteri, Asst. VP, College Communications and Marketing
- John Dillon, Assistant Librarian/Head of Tech Services, Geisel Library
- Fr. Mathias Durette, O.S.B., Asst. Dean of Students, Student Affairs
- Nancy Griffin, Dean of Admission, Office of Admisison
- Doug Minor, Director of Web Publishing, College Communications and Marketing
- Prof. Jay Pitocchelli, Chair, Biology Department
- Laura Rossi, Web Producer and Editor, College Communications and Marketing
- Cory True ‘09, Politics Major, Student Representative
Listed below are many of the key elements included in the RFP
Redesign goals and objectives
- Provide a consistent look and feel across all newly designed pages
- Improve the design and navigation of the top level of the site, while representing the college in a consistent and compelling manner
- Information categories are consistent across similar pages
- Select and deploy a new content management system (CMS)
- Improve the user experience for all visitors with specific emphasis on prospective students and on-campus users (current students, faculty, and staff)
- Present a highly interactive user experiences (using current technologies, including blogs, podcasts, viral video, virtual tours, photo galleries, wikis, etc.)
- Improve the site’s “sticky-ness” to produce return visits and increased time on the site
- Enhance the student recruitment process
- Simplified maintenance of site for all content editors
- Search engine optimization for higher and lower level pages.
Site hosting, requirements, and functionality
- Site hosting can be done on a Windows, Linux, or Unix platform
- Site must adhere to currently accepted Web and accessibility standards, specifically follow W3C standards for XHTML transitional and accessibility requirements as outlined in U.S. section 255 guidelines and Section 508 standards, as well as WCAG 2.0 issued by the W3C consortium
- Server and CMS platform that integrates with current campus technology and systems
- CMS should feature cross-platform compatibility and browser-based editing
- Considerations should be made for the increase use of the Web from mobile devices
- Externally accessible, Web-based events calendar, that supports online submission of events, subcalendars, RSS feeds, iCal and Outlook posting capabilities, and content syndication or tagging for use across the site
- Consideration of how the site can leverage Web 2.0 approaches and technology: social networking, blogging, podcasting, viral video, content tagging, wikis, and additional interactive features.
- Detailed production schedule with listed milestones
- Clearly defined Web redesign strategy
- A site audit of current site (including current information architecture and content inventory), college resources, and staffing
- Technology audit and technology strategy/technical specifications for hosting new CMS, non-CMS sites, database server(s), and multimedia content (audio, video, and digital assets)
- New design including original artistic elements, graphics, logos, wireframes, color palette, and three site design concepts
- Design standards and a plan for implementing them consistently
- Design and respective coding for homepage and interior, lower-level pages
- Design and coding for specialty sites: admission, NHIOP, academics, academic departments, athletics, library, Dana Center, Chapel Art Center, news, campus calendar, campus map, and virtual tour
- Style guide
- Redesign project/client site for tracking project deliverables, status, and reporting bugs.
Web redesign projects of this size are typically broken out into five stages
- Discovery - The “get to know us” phase. This phase is all about gathering data about the college as well as our current Web presence. The vendor will visit the campus for two or more days, meet with groups across campus, survey college constituents, gather any completed market research we’ve done, review existing print publications and college competitors, among other areas
- Strategy - The discovery phase informs the strategy phase. A comprehensive plan is put together outlining our approach to the redesign, including content, approaches to information architecture, technology, messaging, among other details
Design - The strategy phase informs the design phase. During this phase, design comps are created for the home page and interior pages. Focus groups and acceptance testing are used to identify issues and opportunities with the designs
- Build - During the build phase, all the pieces come together: technology, design, information architecture (site navigational structure), and content (text, images, multimedia). Existing content from the current site’s CMS is migrated into the new CMS
- Testing and deployment - During this phase the site is run through quality assurance testing as well as usability testing to catch issues before launch. After QA testing is complete the site is publicly launched.
The Web Team has spent much of the late spring pulling together a draft Web redesign request for proposal (RFP). The RFP outlines many of the college’s current needs and challenges relating to its public Web presence. It also articulates some of our vision for the college Web site looking into the future.
An advisory group has been formed representing offices from across campus. The group will review and offer feedback on the proposal before its mailed to interested Web firms on July 1.
In the coming months, we will use this blog to provide updates to the campus community on the progress of the redesign project. We also invite you to use this site to supply us with feedback and what’s on your mind.