Changes Announced Regarding Content Organization and Site Publishing Timeframes
The following e-mail was sent to all Saint Anselm College faculty and staff on April 26, 2010.
If you are like most people, you’d rather do almost anything than read a long e-mail with more information about the new Web site. We know that, but even so, we’re asking you to please read this one. It deals with important changes in how the content on the new Web site is organized and some tweaks in the publishing process. Your willingness to read these updates as we send them will minimize some confusion when we take the new site live, a time when we will be less able to answer your immediate questions or concerns.
Change in How Content is Organized on the New Web Site
One thing we heard repeatedly from our Web firm as well as other firms that had bid on our redesign project, is how the college’s current Web site architecture (site navigation) was very compartmentalized in its organization, meaning that it was organized according to how the college is set up rather than how the average visitor seeks information while navigating the site. For example, in the current site, visitors must visit a particular administrative or academic department to get information and must have some level of knowledge about what that department does in order to know where to go. While this works relatively well for our own faculty and staff, it is quite confusing to prospective students and their families who are less well versed in the vernacular of higher education.
The new Web site’s architecture (how content is organized or housed) has changed and will be driven by best practices and proven strategies in how users interface with our site. In most instances, the content is the same, but it may be located in a different place or in multiple places when the information is of interest to more than one segment of our audience. The one exception to this is academic departments, which will continue to be organized as they are on the current site, but can be found with fewer clicks. A new header of “majors,” which is the word choice used by prospective students, is given more prominence in the new site.
Revised Site Launch Date Set for Mid-May Following Final Exams (and Other Project Updates)
It’s been awhile since our last project update. I’m including below an e-mail that was sent to the college community via a campus-wide e-mail on April 9, 2010.
Since January, we have been working hard to add newly written content and migrate thousands of existing Web pages into the new content management system (CMS). In addition, the Web staff have been learning the new Ingeniux CMS, further customizing the software, and working through the many bugs that arise when rolling out new technology.
New Site Launch Date
Since the end of the academic year is quickly drawing near, we want to minimize any potential impact to faculty and current students by switching to a new system at a critical time of year. We have revised our target site launch date until mid-May following final exams. This will also allow us more time to complete our content migration and work through any remaining technical issues.
Making Updates to Existing Web Site (in the current CMS)
If you need to make important changes to content that is in the current CMS, you are free to do so. Laura Rossi and I continue to make content updates to the current live site as needed. However, if you make any content updates in the current CMS, please remember to use the process we outlined in our January project update regarding tracking those changes . This is the only way we can be sure that the changes you are making to the current site will be added to the new system. This notice does not apply to Web sites managed outside of the CMS by software like Adobe Dreamweaver or Microsoft Frontpage.
Content Review With Departments
Since we are migrating content from dozens of administrative departments to the new site, we simply do not have the time or ability to meet with each department on an individual basis prior to the launch of the new Web site. We know that many departments are anxious to get our assistance on technical, content, and creative concerns. As soon as we have the new site live, and training completed for departmental Website managers and editors, we will be happy to assist those departments needing our help. We ask for and appreciate your patience.
Training on New Content Management System
The Web staff will begin conducting group training sessions on how to use the new CMS immediately following the launch. Training sessions will likely begin in early June and continue on an ongoing basis over the summer and fall. We will endeavor to provide as many as possible, including some evening and off-hour sessions to accommodate schedules.
Next week, we will provide you with an update on important information about the new site’s architecture and navigation (the ‘what will live where map’ and how those decisions were made). That update will also include information about the publishing process.
The Value of Content Sharing
One new feature on the redesigned site, which will be located in the left navigation column, is a new Add This widget, which will allow Web visitors to easily share content with social media sites like Facebook and Twitter or via e-mail. If content can be more easily shared then it should increase traffic to our Web site and improve our search traffic. At least that is the objective.
If you read any popular blogs or online news sites, you’ve likely seen these sharing links at the bottom of an article. I’ve grown to really like these sharing features as it makes sending Web content to colleagues and friends a whole lot easier.
One popular sharing tool provider Share This recently published some interesting statistics on their blog on the value of content sharing. They note that e-mail still matters. Sharing content by e-mail made up the largest percentage of shares comprising some 46 percent.
“Despite reports of its demise, e-mail is still the most popular method of sharing, and despite its meteoric rise of late, Twitter is still not a very popular sharing channel. In our research, we found that 46 percent of shares came via e-mail, 33 percent from Facebook, 14 percent from other channels such as Digg, del.icio.us, LinkedIn, etc., and just 6 percent from Twitter.”
In the same blog post, Share This included data from their network of publishers that highlighted content sharing’s impact on overall site traffic, search traffic, and visitor engagement.
Sharing vs. Search
Many of [ShareThis's] publishers are seeing increasing results from sharing. Here are a few network-wide observations…
- Sharing can make up 5-10% of your overall traffic.
- Sharing can make up 15-30% of your search traffic.
- Sharing drives 25-50% more engagement (page views/unique) than search.
An additional benefit of using a sharing widget on our own site is the built-in analytics capability, which will allow us to see what content is being shared across our Web site.
Knee Deep in Web Content, Among Other Updates
We are spending much of our time these days writing content for the new site. This includes writing many profiles for the new “Faces” faculty, student, and alumni Flash piece, a bank of stories for the new home page’s Wall gallery, and content for the many new pages we will be adding to the site. It’s all hands on deck for the Communications and Marketing staff as each member of our office is writing Web profies. We’re also gearing up to have a handful of students to assist us during winter break with pulling content out of our current Web site and readying it so it can be easily posted in the new CMS.
Should We Use Underscores or Hyphens in URLs?
As part of our implementation of Ingeniux CMS, we’ve had to decide how we want URLs to read (i.e., how will the page name read in a browser’s address bar).
Out of the box, Ingeniux displays page URLs as numbers with an .xml extension (e.g., 345.xml). Although, this method is short and clean, numbers aren’t real memorable. It’s much easier for site visitors to remember academics.html or news.html than 345.xml. You have some inclination where academics.html will take you when clicked, whereas 345.xml is pretty vague.
To present more human-readable URLs, Ingeniux allows us to utilize structured URLs using a hyphen or an underscore as a separator and specify .htm or .html as an extension. So which is better, hyphens or underscores? For me it has always come down to usability, something we touch on during each CMS training. It is much easier to read a Web address done in hyphens than underscores, especially when including URLs in print. If URLs appear as underlined text, the underscores are often harder to read.
When it comes down to it, search engines treat both underscores and hyphens differently. Google for example treats hyphens as separators or dividers while underscores are not treated as such as shown below.
Underscores vs. Hyphens
Example 1: www.anselm.edu/my_web_page.html
Example 2: www.anselm.edu/my-web-page.html
How Google reads these URLs.
Example 1: mywebpage
Example 2: my web page
Ingeniux CMS Training in Seattle
I spent all of last week in Seattle attending CMS training at Ingeniux’s offices. It was time very well spent.
I came away from the week of training even more impressed with Ingeniux, especially it’s flexibility and robustness as a CMS. The first day we covered all of Ingeniux’s terminology and their use – site controls, components, page types, navigation types (taxonomy vs. standard navigation), among others. We covered workflow and permissions as well as the underlying technology that powers Ingeniux – XML, XSLT (stylesheets), and schemas. It was a lot to pack into five days.
Home Page Wireframe, Site Map, and Content Outline
Over the course of last month and half we’ve been hard at work on several fronts with the redesign project. First, we worked with BarkleyREI to finalize the information architecture (aka site map) for the college site. We also completed the site content outline, which is a more comprehensive outline of the site’s higher level pages with detailed notes.
Lastly, we completed work on the home page wireframe, a visual representation of the home page we finish before we begin any design work. The wireframe defines what will go on the home page, including primary, secondary, and tertiary navigation, footer, call outs, search box, news and calendar listings, and multimedia features. Over the course of this work we sought and received input from several offices and have appreciated their feedback.
Overcoming Silos
Early on in our redesign project when we were selecting a Web firm, we received feedback from several companies that our Web site information architecture was strong, but was very siloed. We spend a lot of time on our current Web site directing visitors to one department or another for Web information. The thing to keep in mind is that our Web visitors should not have to learn our organizational structure to find information about us. With this in mind, we spent a lot of time developing the site’s information architecture to have it be more topic based and building stronger landing pages for the site’s target audiences – current students, parents and families, alumni, businesses and community, and faculty and staff.
It’s important to note that the primary audience for the college Web site is prospective students, an external audience that is least familiar with the college’s organizational structure and an audience where topic-based navigation is a better approach.
Next Steps
With the home page wireframe, content outline, and site map now complete, we now move on to the next project priorities:
- Home page design concepts - BarkleyREI will present us with four design concepts for review
- Lower level wireframes – defining what will be included on all landing pages and major sites linked off the college home page
- Content migration tracker – a spreadsheet tracking all content that will be migrated from the current site to the new site
- Site application inventory - an inventory of all scripts, applications, and forms that will carry over to the new site and require development or template skinning
- Ingeniux application handling - Determine which applications and functionality will be handled within the Ingeniux CMS and those that will require custom development.
We also recently installed a new CMS export tool on our Web server that will allow us to easily export all current CMS content as plain text in a directory structure. Pages in the new CMS will be coded to XHTML Transitional, so much of the formating on our current site will be stripped out to remain complaint with the new document type.
Ingeniux Selected as New Content Management System
I’m pleased to announce that we have selected Ingeniux as our new content management system (CMS). The selection comes after nearly eight weeks of work and with considerable assistance and input from our Web vendor, BarkleyREI, and the CMS Selection Group, which included staff, faculty, and student representation.
The CMS finalists were Ingeniux (based in Seattle) and Hannon Hill (based in Atlanta). Both CMSs have a strong foothold in the higher education space with hundreds of college implementations between the two companies. Both CMS companies spent a full day on campus in April where they met with the Web staff, key staff from Information Technology, and provided two-hour demos of their CMSs in front of our selection group.
We started the CMS selection process with a clear understanding of our CMS functional requirements and objectives. These were communicated early on in the Web redesign project in the original RFP and then again during the CMS selection process. Both vendors submitted full proposals, which covered in detail how they matched up against our functional requirements. Their on-site demos also addressed how each product addressed our requirements. Both Hannon Hill and Ingeniux met most of these requirements, but in the end, Ingeniux came out on top. Read more
Schedule Set for On-Site CMS Demonstrations
All faculty and staff are invited to attend two upcoming content management system (CMS) on-site demonstrations. The dates for these sessions are included below. If you wish to attend any of the sessions, RSVP with Tricia Halliday at 656-7240 or thalliday@anselm.edu so we can provide a head count to Dining Services for refreshments and have enough seats set up to accommodate everyone who wishes to participate.
As was announced previously in this blog, a campus group is assisting College Communications and Marketing will CMS selection. The CMS is the software used by the college to manage Web site content.
INGENIUX – http://www.ingeniux.com
Date/Time: Wed., April 15 – 9:30a.m.-11:30 a.m
Location: NHIOP Auditorium
Ingeniux has more than 100 college implementations of their CMS, including Stonehill, Franklin and Marshall, Bates, Roanoke, Swarthmore, University of the Pacific, University of Puget Sound, and University of Pittsburg, to name a few.
HANNON HILL CASCADE SERVER - http://www.hannonhill.com
Date/Time: Wed., April 22 – 1:30 p.m.-3:30 p.m.
Location: NHIOP Auditorium
Hannon Hill has more than 100 college implementations of their Cascade Server CMS, including North Carolina State University, William & Mary, Bowdoin, Brandeis, Duke, Emory, Hofstra, and Northwestern, among others.
Campus Group to Assist With CMS Selection
As part of the redesign project, the college will be selecting and implementing a new content management system (CMS). The CMS is the software used by the college to manage Web site content.
The following faculty, staff, and students are assisting College Communications and Marketing with reviewing three-to-four content management systems. The CMS Selection Group will review content management system proposals, participate in on-site demos for each system, and provide feedback and recommendations to College Communications and Marketing regarding CMS selection.
CMS Selection Group Members
Doug Minor, Communications and Marketing (chair)
Adam Albina, Information Technology
Katherine Bentz, Fine Arts
Lauren Chooljian, Student, History
Lorie Cochran, NHIOP
John Dillon, Geisel Library
Fr. Mathias Durette, O.S.B., Student Affairs
Lisa Gowern, Events Management
Nancy Griffin, Admission
Keith Hrasky, Admission
Rui Li, Information Technology
Anne Lord, Alumni Relations
Br. Issac Murphy, O.S.B., Monastery
Jessica Pappathan, Chapel Art Center
Michelle Rocheleau, Academic Affairs
Laura Rossi, Communications and Marketing
Bob Shea, Dana Center
Cory True, student, politics
College Communications and Marketing is very appreciative of this group’s assistance during this phase of the redesign project during what is a very busy time of year for everyone.